6 days ago
Marks & Spencer advert banned over 'irresponsible' image of 'unhealthily thin' model
Marks & Spencer has been banned from using an 'irresponsible' image of a model who looked 'unhealthily thin'.
The Advertising Standards Authority (ASA) took issue with an image on its app, which showed a model in a white top and trousers.
It said her collarbones were 'very prominent' and she wore 'large pointed shoes which emphasised the slenderness of her legs'.
And it said the camera angle, tilted down, 'further highlighted her small frame'.
M&S defended the image but has stopped using it and apologised for any offence caused. A spokesman added: 'Our womenswear sizing ranges from size 8 to 24 and we always want to reflect that in our advertising.
'The product images on our website feature models of varying sizes so we can appeal to all our customers.'
The ASA did not ban three more ads, which were reported, as they 'did not display any protruding bones'.
